Description
Pic’s Crunchy Peanut Butter 380g
Pic’s is the peanut butter that made New Zealand fall back in love with peanut butter. Pic Picot started roasting and grinding nuts in his Nelson garage in 2007 after a bad jar of supermarket spread, and the recipe has barely changed since: hi-oleic peanuts, a pinch of salt, nothing else. No palm oil, no sugar, no emulsifiers — just peanuts ground until they’re rich, glossy, and unmistakably real.
Inside this 380g jar: Whole roasted peanut pieces folded through smooth peanut paste for the kind of texture you actually have to chew. Just hi-oleic peanuts and a pinch of salt. Spread on toast, stir into satay, dollop into porridge, or eat off the spoon.
Made in Nelson, top of the South Island, in the world’s first peanut butter factory open to the public (‘The Peanut Butter World’). Ships securely wrapped from New Zealand.

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